Bragging Feels Just as Good as Sex, Says Science

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For those of us still recovering from the braggy word vomit that sometimes makes first dates unbearable, science is here to explain why it happens so often.

According to a recent Harvard study, talking about yourself activates the areas of your brain linked to motivation. Translation? It makes you feel good. In fact, the study showed that the activated regions were the same ones responsible for the thrills of food, sex, money, and drug addiction. (No word yet from researchers if there’s a link between verbally bloated d-bags and drug problems).

So now you know to keep your itemized charity contributions to yourself. But apparently, there is a way to do it right. Sharing tidbits about yourself is a necessary human trait based in evolution: “If a social creature did not disclose information, then other creatures might stop interacting with it,” said brain researcher Paul Zak.

Related: The 5 Reasons Nice Guys Love B*tches

This study also explains why getting your date to talk about herself is an instant win for you. The next time you’re tempted to go on a tangent about the 50 totally YouTube-worthy positions your supercat makes, take a bite of that hors d’oeuvres and ask your table mate what he loves/hates about his pets. It might just get you to those other types of thrills.


Yelena Shuster now gets why she brags all the time. 

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