For all the big game Tinder talks about how many matches it’s made between its users (10 million a day! Nearly 2 billion to date!), I’ve heard enough friends complain about how “we both swiped left but nothing ever happened” to wonder how many of these matches have resulted in actual messages exchanged between two people.
Tinder itself has experimented with ways to get users to interact more with each other, like adding a lists feature that lets you sort friend crushes from potential dates. The app’s latest offering is “Moments,” a Snapchat-esque photo-sharing feature that lets matches share photos with each other that disappear after 24 hours. You can send the same Moment to all of the matches you’ve ever had, and they can swipe right or left to “Like” or “Nope” just like with your profile photos. The hope is that Moments will be more “meaningful” than those carefully vetted and perfectly lit profile photos at showing your matches what you’re really like, whether that Moment is of the Instagram-worthy milk foam heart on your afternoon latte or a particularly scenic sunset over the Brooklyn Bridge.
I know what you’re thinking: Tinder just gave its dick pic aficionados the single most useful tool for getting their junk in front of as many eyeballs as possible. And yes, it would be naive to think that at least some Moments won’t be Dick Moments. But the real value of a feature like Moments is that it gives you a second chance to catch the eye of someone with whom you never managed to strike up a conversation, for one reason or another. When the stakes for making a stellar first impression are as high as they are on an app like Tinder — where someone’s next, potentially better match is a swipe away — couldn’t we all use a second chance?
[h/t The Verge]