In honor of International Women’s Day, the dating app ‘Happn’ has launched a campaign in partnership with the human rights organization ‘Equality Now,’ that speaks out to it’s users about domestic violence in a unique way.
The ‘One In Three’ campaign was launched with the scary statistic that one in three women worldwide has been a victim of abuse. To relay this message to its users, and encourage them to understand how serious the issue is, Happn is replacing possible dates on the timeline of its users with images of models featuring cuts and bruises. Each photo features the name ‘I’m One In Three,’ asking the user to consider the one in three they may have come across, they may know, they may meet.
“We hope that showing how enormous this problem is will inspire everyone to call on their governments to end all forms of violence against women,” Happn CEO Didier Rappaport explained in a statement. “[The campaign is about] making the connection between overlooked survivors of violence against woman [sic] and all the rest of us who otherwise pass them by every day.”
Not only is this a positive example of a brand actively encouraging social change, it provides light into the power of the audience behind online dating platforms, who may all be searching for a relationship but need to actively understand what is right and wrong when it comes to domestic abuse.
If you need help or support please contact the National Sexual Assault Hotline at 1-800-656-4673.