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The king of the online dating world has spoken! Last week at Advertising Week Europe, rad Tinder CEO Sean Rad gave some rad tips on perfecting the ultimate rad profile picture, based on data collected by the rad team at Tinder. (Raddest surname).

Here are his do’s and don’ts via Business Insider:

Do showcase your personality
Express who you are! “The data shows this: When your photo expresses something about your interests – like a skier skiing – or something about your personality, you do better,” Rad advised. “You do better as in you get more matches. I always tell people to be yourself.”

Don’t be fake
Keep it natural, and make sure you aren’t trying to be someone you’re not. “The model-y poses never work,” Rad said.

Don’t pose in a group
People won’t know which person you are – and will immediately swipe left unless they can see a solo picture. (Common online profile sense, people).

Don’t use a headshot
Again, you want to express your own individual personality. This means a relaxed, comfortable version of yourself – not your LinkedIn profile picture.

For our advice to master the perfect dating profile, see here.