A new study conducted in New Zealand and Canada shows that women prefer men without beards to men with beards. A select group of men were photographed with beards, and then again without. When asked to choose between the two pictures, women repeatedly chose the beardless shot as more attractive.
But! Don’t discount beards entirely. Both sexes agreed that bearded men seem more agressive and powerful than men without beards, qualities that are obviously attractive to women. So, contradiction?
Dr. Nick Neave, who worked on the project, was flummoxed.
“It was almost as if women preferred a man who could grow a beard but hadn’t.”
Yes, Dr. Neave, that is exactly what we prefer.