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A recent study conducted by researchers from Binghamton University, University of Massachusetts Lowell and Northeastern University has analyzed data from Baihe, one of the largest dating websites in China. In doing so, they have uncovered truths in the behavioral differences between male and female users online dating tactics – most specifically in messages and pursual.

“We found that males like to send a lot of messages to attractive female users, but they don’t get a lot of responses,” co-author Binghamton University PhD candidate Shuangfei Zhai told Daily Mail. “For females, they’re self-conscious because they tend to evaluate the likelihood of getting a response to the user that they’re sending messages to.”

According to the study, males are more focused on their own interests and oblivious of their potential attractiveness. In light of this, women have a way bigger chance of getting a response from users they send messages to.

We are all for batting above your average, but men, take note of this research (and possibly a squizz in the mirror). Ladies, keep doin’ what you’re doin’.