It happens quickly. All of a sudden, the seasons click over, and summer finally arrives. The days stay lighter for longer, the temperature increases, the beach beckons, the rooftop invites come by the minute, and the rosé flows! The best part of summer, however? We all know it’s a summer fling. Even science says so.
“Sunlight gives people energy. This is because the pineal gland in the brain produces melatonin in the dark of winter, making people more sluggish and sleepy. But as the spring and then summer light increases, the pineal gland reduces its production of melatonin and begins to orchestrate the breeding/mating season in many species,” reveals Match’s Chief Scientific Advisor, Helen Fisher.
“It has a direct connection with the retina to pick up changes in the light, and also connects with the pituitary (to trigger gonadal/sexual development in many species) and the genitals. We humans don’t have a mating season; we breed all year long. But increasing light does give us a sunny personality and more energy and optimism—all of which could increase our sexuality.”
According to Match, there is an increase in online dating activity during the summer months (obvi) compared to the rest of the year – as people tap into their summer candidates. It turns out June 27 is ‘the hottest day to date,’ for online dating.
Additionally, they pulled the top 10 cities where users flirt the most during the season. See them below, and get cracking on booking a trip to one of these hot spots, pronto!
- Winston-Salem, NC
- Stockton, CA
- Raleigh, NC
- Springfield, MA
- Hartford, CT
- Durham-Chapel Hill, NC
- Santa Rosa, CA
- Jacksonville, FL
- Manchester, NH
- Tucson, AZ