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A few months ago, Tinder added the option for its users to send GIF’s to one another, an online dating trend taken up by numerous apps since. While we are all a sucker for a good GIF, the question is how effective are they in our dating banter? It turns out, VERY.

It’s all about breaking the ice! According to research conducted by Tinder, users are 30 percent more likely to receive a response if they use a GIF! Conversations that featured GIF’s were two times longer than those without, and since the GIF function was enabled on Tinder, more than 100 million have been sent by users.

“People are very attracted to art and things that are visual,” Tinder’s sociologist Dr. Jess Carbino told Engadget. “GIFs are a good way to assess compatibility and sense of humor.”

You heard it here first – GIF’s are the ultimate meet cute. Get involved!

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