Are you gay? Are you closeted? Are you Norwegian? Have you considered winning the lottery? Because if you won the lottery, then you could hire a helicopter to drop off a huge bureau-y thing with you and your partner in it at your friend’s BBQ, and then you guys could literally come out of it, real dramatically, and then everyone would love and accept you — or at least, that is my working understanding of what’s being suggested in this new ad for the Norwegian lottery. I think? The slogan, if it helps you —it did not help me — translates to “Lottery millionaires are not like other millionaires.” In any case, I’m into it. I think.