Ohhh Art

This Huge Heart Sculpture in Times Square Will Help New Yorkers Find True Love

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times square heart

A huge heart-shaped art installation (a heart installation?) in Times Square will help New Yorkers “cosmically connect” this Valentine’s Day through the power of art, design, and the zodiac. On the downside, you do have to tolerate being in Times Square in order to appreciate it, but then again, it sounds pretty cool and theoretically will introduce you to the love of your life (who is probably a Japanese tourist, but whatever).

The interactive piece — winner of this year’s Time Square Alliance Valentine Heart Design competition — comes from Brooklyn-based design studio Young Projects, and features symbols of twelve zodiac signs surrounding a large heart made from red and pink periscopes. Stand on your sign and peer through the tubes, and the sculpture, titled Match-Maker, will “provide glimpses of each viewer’s four most ideal astrological mates, offering potentially novel connections between lonely souls or settled lovers.” From some angles, the sculpture looks like a “perfect and iconic” heart; from other perspectives, the work looks “tangled and perplexing.” That’s intentional: love is also tangled and perplexing.

According to principal designer Bryan Young, the design is a “decidedly analog approach to viscerally connect strangers and reaffirm compatibility between old partners,” which is a sweet sentiment, lovely and New York-y and pretty romantic for Times Square. Forget analog, though — the potential for Craigslist Missed Connections here is incredible.