Farting. Everyone does it, everyone knows everyone does it, and yet it’s still uncouth when one slips out. And it’s worse for women, who face the anxiety and brutal judgments that come hand in hand with the lady farting double standard.
Luckily, a British undergarment company is ready to unleash a product that could revolutionize our flatulent experiences. Shreddies Ltd. has developed a new type of underwear — with boxers, briefs, and lady briefs styles — that uses high-tech cloth to filter out the smells of a fart. The back of the underwear features a highly absorptive carbon cloth that contains Zorflex, the material used in chemical warfare outfits. One cycle in the washing machine “reactivates” the material for continued use.
The Daily News reports that Shreddies testing found that the carbon cloth “could filter odors 200 times the strength of the average flatus emission.” A spokesperson for the company told them:
“Although Shreddies has got cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn’s, and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it’s something we all do.”
So while Shreddies don’t entirely resolve the stigma of farting — until they make sound proof versions, noise is still an issue — they promise to enrich the lives of anyone stricken by digestive disorders such as IBS (Irritable Bowel Syndrome), Crohn’s disease, Colitis and food intolerances. People with these issues deserve to have a paranoia-free dating life. Shreddies could be the answer.
Matt Patches is a writer and reporter living in New York City. His work has been featured on Vulture, Time Out New York, and The Hollywood Reporter. He is the host of the pop culture podcast Operation Kino.