Infographic: Can Science Help Us Be More Attractive?

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“Beauty is in the eye of the beholder,” said the wise person who wanted to wear their pajama pants all day.

OK, the time-honored proverb is clearly true — we’re all different and every point on the physical spectrum is alluring to someone, somewhere. But an infographic published by Iconic Display, a design firm that who specializes in eye-catching trade show displays, suggests that there’s a foundation for where our eyes wander. Human instinct knows what it wants.

While their concentration is on what might make random-tech-startup pop on a convention floor, Iconic Display’s theories are easily stretched to personal upkeep. What do the patterns on your clothing mean on an emotional level? What could an asymmetrical hand gesture silently communicate to another person? How could color be used to enhance a person’s already-alluring qualities, and when could it backfire?

Check out Iconic Display’s graphical essay “The Psychology of Attraction” below. Are they on to something or is every beholder truly unique?


Matt Patches is a writer and reporter living in New York City. His work has been featured on New York Magazine’s Vulture, Film.com, Hollywood.com, MTV, and he is the host of the pop culture podcast Operation Kino. He continues to love Groundhog Day.