7 Ways to Drastically Improve Your Online Dating Profile Based on Science

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No one is ever short on questions about how to navigate the often-hellish abyss that is the online dating world. Why is it no one has come up with a simple, magic formula we can use to reel in the good ones and weed out the creepers?

Although it’s not exactly a magic formula, today the team over at Wired has up a detailed guide to creating the so-called “perfect” online dating profile, as told through a series of 25 neat infographics. They worked with data crunchers at OkCupid and to identify the 1,000 most popular words on men and women’s profiles and used the results to come up with the blend of activities, photos, favorite movies, and cat references most likely to help you snag a date. They also studied the top 400 most popular OkCupid profiles in 10 U.S. cities to cull information about their profile pictures.

Here are seven things you’re doing wrong, and what you can do to get more date invites flowing into your inbox, according to science:

1. You’re not surfing enough.

In distilling the 1,000 most popular words used by men and women on their OkCupid and profiles, the data crunchers found guys and girls who mention surfing and yoga in their profiles were also ranked among the most attractive.

2. No one cares about your eyes.

Across the board, nearly half or more of men and women, gay and straight, listed their eyes as their most attractive features. And, also across the board, no one said eyes were an especially important physical feature. Gay males scope for great arms, straight men and straight women are particularly into a tight stomach, and lesbians are into the whole package.

3. Stop talking about your cats.

Note: You can talk about your affinity for cats, just don’t use the phrase “my cats.” It brings down your attractiveness level and makes people assume you’re a crazy cat person.

4. Fix your grammar.


Men who refer to females as “women” are more successful than those who say “girls,” yet a female who refer to herself as a “girl” fares better than those who say “woman.” Also, men who use “whom” get a pretty significant boost in contacts from the opposite sex. I can only assume this means they’re using “whom” correctly.

5. Put some clothes on.


Guys, cover it up: Among the profiles of top-rated men, only six percent featured shirtless profile pics.

6. Stop acting like such a girl (or guy.)


If you’re a girl who’s into electronics and gadgets, or if you’re a guy who’s into crafting, say so! Challenging conventional gender norms is hot.

7. Listen to more Radiohead.

[h/t Wired]