How does a sex toy company pull off a really great April Fool’s Day prank? For Swedish “pleasure object” company Lelo, the answer was “create an eco-friendly sex toy.” The joke turned out to be on them, though. The fake product, Gasm, became hugely popular, even though it didn’t exist, and Lelo then had to get to work actually creating the product. Although the Gasm is still a work in progress, people who want to get their green freak on don’t need to wait – there are plenty of companies out there who are making eco-friendly products for the bedroom.
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