Tinder Social is the talked about new feature of the infamous dating app – a social planning tool that will help friendship groups plan gatherings online.
Tinder Social is aimed to target a completely different market: It’s all about a night out with friends. The premise is meeting friends before you arrive at a plan, turning a basic night into an unforgettable one. Basically, your friendship group can match with other groups to find out where they are going and what they are doing.
The company originally launched Tinder Social as a beta in Australia, in which Tinder co-founder and CEO Sean Rad says they learnt a lot. Now, they are going global.
“Our users were very much focused on immediacy and cared about what they wanted to do tonight,” Rad told Techcrunch. “We made a considerable amount of changes to how it works since the Australian launch and oriented the entire product around going out tonight.”
“This hasn’t existed on a platform with tens of millions of users,” said Rad. “People will learn it and adopt it, and it will, by design, break the ice for people who want to make friends with other friend groups but find it a little awkward in a real-world situation.”
Get excited for the latest digi-era in social planning! Find out more about it here.