You May Not Know What the ‘Benjamin Franklin Effect’ Is, But It Can Make Your Fledgling Relationship Stronger

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There’s an odd psychological phenomenon called the Benjamin Franklin effect that basically says doing someone a favor will make you like them more — even more so than if they did a favor for you.

The folks over at Soul Pancake decided to do a little experiment to see how the Benjamin Franklin effect plays out in romantic relationships, and got four adorable couples to adorably demonstrate just how much your feelings of love can intensify with each act of kindness you do for your partner.

Of course, love is no one-sided thing, so take a break from all your mega-declarations of love every once in awhile and give your partner a chance to show you some of the same — it’ll do your relationship good.

[h/t Brain Pickings]