Why Are Chinese Couples Getting Married at IKEA?

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Ikea wedding

As almost anyone reading this can bitterly attest, Westerners typically associate trips to IKEA with bickering, stress, and general unpleasantness. For Eastern shoppers, the store has an entirely different atmosphere: one of “domestic bliss.” IKEA China’s marketing director Camille Hammar told AdAge that she’s heard of couples “literally getting into the beds, taking off their shoes, getting under the covers.” In that country – where the company now boasts 14 stores, with plans for many more – Hammar says the showroom experience tends to bring about “very romantic feelings” in its love-dovey shoppers. IKEA is more than happy to foster this emotional connection with its customers (and their wallets). In fact, their Nanjing location hosted a triple wedding.

Hammar was on hand as one of the witnesses. “My daughter, who is blonde with curly hair, was the flower girl,” she said. “We served Swedish food.” Book your tickets for a Scandinavian furniture-themed destination wedding in China today.

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